|
(ARA)
- Americans are living large these days. And we’re not just talking
about meal portions and expanding waistlines. You don’t need big eyes to
notice that cars have morphed into SUVs; house sizes have ballooned;
even the charcoal grill has been supplanted by a built-in gas model the
size of a sports car. Inside the home, wallpaper designers have been
inspired to scale great new heights in design.
This makes sense considering that ceiling heights on new homes are on
the rise. Up until the 1980s, the standard was eight feet; now it is
ten. Factor in the customary two-story great rooms and there’s a lot of
wall space to cover. But there is much more to this trend than meets the
eye.
“Homeowners have become savvy decorators,” says Stacy Senior Allen of
Thibaut Design. “They’re tired of the predictable and are more willing
to be adventurous in their decorating choices, so they are embracing
large-scale patterns.”
If you haven’t looked at wallpaper lately, you may be in for a big
surprise. Traditional patterns such as florals, damasks and scrolls are
completely revitalized by this super-sized scale. A densely-packed
paisley can appear very ornate and even busy when small, but magnify it
a few times and give it some space, and its characteristic teardrop
shape is transformed into something fresh and exciting.
This new twist on the classics lends patterns the power to enliven
traditional interiors and counterbalance contemporary settings.
Similarly, retro-inspired patterns and geometrics in this more
exaggerated scale can complement a host of decorating styles beyond
tried-and-true modern. “Wallpaper in a large scale adds an element of
surprise and drama to any room,” says Barbara Bower, designer, Wallquest,
Inc. Paula Berberian of Brewster Wallcoverings adds, “Many of these bold
designs are actually taking the place of artwork and they make a
statement on their own.”
Color plays an equally big role in these grand designs. The scale of
these patterns lends itself to a streamlined palette, yet has also
unleashed wallpaper designers’ sense of daring as they unite
fashion-forward combinations such as brown-and-blue, pink-and-black and
red-and-cream. They are in step with today’s sophisticated consumer who
is well-versed in the language of color. “Consumers love looking at
familiar motifs in this new format and in unexpected colors. They are so
surprised to see how wallpaper can be so current,” says Bower.
“Wallpaper is moving out of its old, traditional comfort zone and into
the world of leading-edge design.”
The scale of these patterns does pose some challenges for the wallpaper
sample book, where consumers may only see a rather small piece of an
actual pattern. Wallpaper companies include photos of rooms decorated in
these wallpapers to convey the scale and drama of larger patterns. You
may expect to see these patterns in rooms with exceptionally high
ceilings, but the sample books are as likely to show the pattern in one
section of a room, or behind a single piece of furniture. The message is
that these patterns are not exclusively for more cavernous rooms; they
can, in fact, make smaller rooms appear more expansive. As long as
there’s enough space to step back from the walls to appreciate the
pattern, large-scale wallpapers can make a strong, confident statement
-- and envelop a room in beauty.
Wallpaper sample book photos are also meant to be a launch pad for
decorating ideas, such as using large-scale wallpapers to create a
“feature wall” in a great room or above the fireplace mantel. There’s
really no limit to how you can use these super-size wallpapers -- and
never any worry about adding extra weight. For more ideas, explore
www.wallcoverings.org. |
|