Why Advertise Online?
Source:  Internet Advertising Bureau

Online advertising is one of the most powerful advertising mediums available today and yet it is also one of the easiest and least costly to use. When you want to reach a large, highly targeted audience in a short period of time there is no better choice. Online advertising is powerful and immediate with the ability to not only create brand awareness and improve positioning in customers' minds but to entice direct action such as a website visit, a newsletter subscription, or a sale.

Is online advertising really that effective?
Yes, it is one of the most effective marketing techniques available. Here's what an independent study conducted by Millward Brown for the Internet Advertising Bureau had to say:

• "Online advertising, using banners, has tremendous communications power."
• "Banners can impact... brand awareness, brand perceptions, and potential for sales all from one exposure."

• "Any advertiser looking to build their brand and increase their sales should utilize online advertising... to ensure their future success."

How does online advertising compare to offline advertising? Online advertising bests offline advertising in many respects from cost to demographics to targeting. Here are just a few of the ways offline and online advertising compare:

• Targeting: offline advertising through television, magazines, newspapers, and the like can offer a fairly high degree of targeting particularly through trade publications and journals, special interest cable TV, etc. However, no advertising medium can match the targeting ability found online. With websites and e-mail marketing you can not only target highly specific demographic and industry groups but specific geographic, behavioral, professional, and company-specific subsets among others.
  
  

• Control: online advertising offers complete control over your message, your audience, your reach, and much more. When you advertise on television, in a magazine, in the newspaper, or in other offline venues you can never be sure how many individuals see your message. Online advertising, particularly through banner advertising, lets you choose the exact number of people who will see your message and how it will be seen.
  
  

• Speed: offline advertising is slow! You can begin an online campaign reaching thousands or millions of potential customers literally in hours. Developing an offline ad takes time, sometimes weeks or even months, and placing that ad is in almost all cases delayed by weeks at a minimum. In the one or two months it takes to develop and place a magazine advertisement you can begin, monitor, alter, tweak, and complete a massive online campaign.
  
  

• Upfront Costs: online advertising has low upfront costs - merely the expense of a banner ad or two in many cases. Most offline forms of advertising cost thousands to tens of thousands of dollars to merely develop the advertisement itself. Did you know that the cost of creating a high-quality television advertisement is often more on a per-minute basis than the cost of a major Hollywood blockbuster?
  
  

• Midstream Tweaks: once your advertising efforts have begun offline there is precious little you can do to tweak or change your message. With online advertising you can alter your ad creative on a daily basis if desired to test messages and find the perfect fit at an incredibly low price. There is very little sunk cost and changes can occur on the fly.

• Direct Response: online advertising offers the ability for your audience to respond directly and immediately to your offers, and you can track this response. Offline advertising offers no response capability beyond perhaps a phone number to call or a coupon to clip.
  
  

• Cost: online advertising is one of the least expensive routes available to market your products and services whether measured by total cost or cost per thousand impressions. Online marketing also benefits from extremely low start-up costs and development expenses.

  Solo Banner Advertising

  Banner Rotation

  Text Advertising

Please Note:  While The Home Decor Exchange diligently promotes its website, we are not responsible for lack of attendance, traffic or sales regarding any ad or link placed on our website.  Additionally, funds paid to HDE Productions on behalf of The Home Decor Exchange for banner and text advertising are nonrefundable.